Today, gamification has become fashionable in the corporate world and especially in the marketing field. There are a lot of lectures, articles or even blogs specially dedicated to this particular trend. Even if it is a fun way to motivate your employees, gamification will answer different communication problems.
- Internal communication
Gamification is the emblem of internal communication. Indeed, in a playful way it obliges the participation of your employees, collaborators etc. The involvement of your team will make for a faster adaptation to new products and changes.
- External communication
In addition to being beneficial in business, it is also very advantageous for the general public.
– a work of image: a game, a challenge, or even other ones of playful, it is accompanied by an original image. The ideal is to travel and experience.
– a work of visibility: thanks to their playful aspects, the games are often viral and make the buzz. So it’s a great way to increase visibility!
– a lever of animation: creating a community around its brand is very difficult and yet so important. Thanks to its participative aspect is by far, a very good method to animate your community.
So do not be afraid, and get involved in this gamification that seduces so much!