School case: Goals exceeded
EDF ENR beats an historic record of exceeding goals.
Find here, Jean-Christophe’s interview, Commercial Director on the home market at EDF ENR.
Hello Jean-Christophe, you are the Commercial Director in the retail market at EDF ENR and you are a Roadoo Network customer. In the context of the marketing of “My sun & me”, solar energy solutions, you have implemented the EDF ENR & MOI platform via the Roadoo Network application.
You have decided to launch a booster challenge from January 1st to March 31st in addition to the annual top 10 challenge to motivate your sales team of about fifty salespeople.
You have achieved a record month of January! What is your percentage of growth in January?
We are 147% of the target in January.
How has the implementation of the mini-challenges contributed to the record success of this January?
The challenge boosters have boosted the platform by bringing novelty.
They have especially allowed sellers who are no longer in the race for the annual challenge to feel concerned again: everybody can win and this every week!
Has the Roadoo Network technology facilitated the implementation of these mini-challenge actions?
Yes well-even if we also support these challenges by email, SMS and mail.
We note that your community is very active on the EDF ENR platform, do you feel a difference on your team dynamics and their social cohesion? (4600 page views, connection on average 1 times a day on the month of Jan-)
Yes, because Roadoo is a social network intended for the sales force, salespeople need to communicate, share their sales, their good experiences, their emotions, their successes …
How has the Roadoo Network application changed the design of the traditional business challenge?
We are in the era of “gamification” and digitized motivation.
Thanks to Jean-Christophe for his cooperation.