Roadoo Network strengthens its capital
Roadoo Network is strengthening its capital with a million euros fund raising.
October 2016. Roadoo Network announced that it had completed 1 million euros fundraising.
This fundraising event confirms Roadoo Network’s development plan and strategy.
Among the shareholders, we find entrepreneurs and business angels: Jean-François Delepoulle (Biomnis) and Vincent Karachira (Nextperf sold in Rakuten) who join the company board directors as non-executive board members.
Edgar Grospiron, Member of the Board of Directors and Olympic Champion, said: “We are delighted to welcome investor-entrepreneurs to continue developing Roadoo Network. This fits perfectly with the motivation to develop teams and human resources in the company.“
Interview with Christophe Trémoulinas CEO & founder Roadoo Network:
Hello Christophe, you are today the CEO and founder of Roadoo Network, how did you come up with the idea of launching an application for commercial challenges?
C.T: I come from the event world. My mission was to organize the final stage of Motivation & Loyalty actions, namely reward trips for the winners of commercial challenges.
I often found that the means set up to animate these important actions were limited either by lack of time or by lack of ideas.
Yet the commercial challenge is an action that comes alive and must be lived as an event over its entire duration. Having tools to measure ROI would also be an innovative solution.
Digital and our expertise have allowed us to create the first business challenges application.
What is Roadoo Network today?
C.T: Roadoo Network today is 36 opened platforms in 18 countries and 7 languages in less than a year, with customers like EDF ENR or Danone.
We have brought an innovative solution that can boost sales convincingly and that allows us to manage all the stages of business challenge, from its launch to its gift delivery. This is one of the reasons why our solution is a great success for managers, marketing directors and sales managers who have so far lacked innovative digital tools.
Why did you apply for a fundraising?
C.T: This fundraising reinforces the strategic vision of Roadoo Network, the market of “Motivation Marketing” is still in its beginnings where we are leading. Roadoo Network’s turnkey service is a perfect solution for business development in all areas of business with commercial strength.
This fundraising will be used mainly to strengthen the sales teams and to support the product development. But also to interact with the mains CRM platforms on the market.