FOCUS REAL ESTATE AGENTS: 6 KEYS TO MOTIVE YOUR TEAMS WITH DIGITAL
The real estate market is facing increased competition with the rise of many housing sites from individuals to individuals where the sale is rarer and extends over long periods.
Digital, is it the solution to boost motivation and results of your real estate agents?
1. DEVELOP A SOCIAL LINK WITHIN YOUR AGENCY
Today, the basic needs of belonging and recognition are increasingly sought by employees. That’s why developing a social bond within your teams and recognizing and rewarding good work is essential.
Gathering around a common project and federating around company values will result in a sense of well-being, productivity factor and motivation.
Digital offers you collaborative solutions that will help to achieve very convincing results.
2. GIVE AUTONOMY TO TEAMS
Collaborators are grateful to be self-reliant on their work as this proves a certain confidence. This autonomy can be found on the management of schedules, very flexible and often encroach on personal life. Let them manage their schedule so that they organize themselves more easily and efficiently. Being flexible with the deadlines due to the low conversion rate will also be highly appreciated by your employees.
Thanks to digital and in particular the mobile, you will retain the link with the “mother house” while giving this feeling of freedom.
3. MOTIVATE THROUGH CHALLENGES
Stimulate and motivate your teams at any time of the year and over a strategic period.
Which challenges are most appropriate?
In the real estate world, long-term challenges (minimum 4 months) will be advocated taking into consideration that conversion rate is low and sale period is long.
The traditional commercial challenge is outdated due to its reward system targeting only the best sellers and leaving the rest of the team out of competition.
On the other hand, incentives with achievable objectives, consistent with your business strategy and directed to a greater number of participants, will create group cohesion and a general motivation. The most important in a challenge: everyone must feel concerned about it. And do not forget,consulting challenges with their goals should be simple and understandable at a glance.
4. “GAMIFICATE” THE CONTENT
Thanks to digitization, “Gamification” is a way to encourage your communities in a playful way to participate and to become more involved in the company. Game characteristics, competition spirit but also the recognition and the pleasure applied to the work will therefore increase communities motivation and implication.
For example, it will be more motivating for your teams to respond to a Quiz or E-learning (where you give them points to realization) if they know that they will win at the exchange.
Roadoo Network has developed an automated animation around the commercial challenge:
From “mini-objectives” on the challenge: create trophies, linked to the activity on the Roadoo Network platform.
The bonus allow to add mini-objectives within the global challenge. This allows the participants to have an objective to achieve, to encourage them to be active and to pace the challenge.
Obviously, to challenge is motivating but even more with a reward at the key. And this is a win-win situation, your real estate agents will have a more personal sense of recognition than when they receive their salary, while the agency will achieve its goals largely, as 85% of Roadoo Network customers have seen them, Which are outdated thanks to the platform and the challenges put in place.
Roadoo Network agency offers tailor-made and tailor-made challenges to meet your objectives.
The members see their evolution on the challenge live, exchange information on the news thread, consult at any time the rewards on the E-store (+5000 luxury and lifestyle references)
Have you thought about sponsorship to help your agents?
This process, once digitized, becomes a true economic model for many real estate players (over 40% of turnover on average).
Add a “sponsor” button in your digital devices (App, Web) will be a tool to accelerate your business and will increase your agents.