Definition : Lead is used to defined a « qualified contact wih a prospect”. In a B to B context,
It is necessary to know how to determine with pertinence the contact “qualified” that could respond positively to your business.
- Treat your lead immediately.
An opportunity untreated in time is a loose opportunity. However, you have to decide when it is the best moment to contact your prospects depending on the information you have collected.
- Favorize the quality instead of quantity.
You will test the level of interest of your website visitor. If we take the example of your white papers downloads, assume that a truly interested person will agree to provide a lot of information in order to download this white paper.
You will then be able to contact them with the necessary information.
- Have the right stuff !
It will be a shame to wide target by creating a content that would be of interest to as many prospects as possible, but in the contrary by offer a pertinent content, adapt to your prospect, you will increase your chance of attract their attention.
- Work on your wording.
By demonstrate you are using the same language code of your target, the last one will notice you are taking part of its ecosystem and moreover, will create a proximity link and a stronger confident.
Roadoo Network tricks:
Once your leads are identified, think of send them often content. Roadoo Network recommend to create a Premium community in which you can exchange and maintain a contact with your leads (actuality of your business, advices, good used, school case). For guests, nothing easier, the application Roadoo Network allowed you to send invitation to join the community, such as Facebook or Linkedin. Your leads can be subscribe easily and enter in your universe…